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List of publications on a keyword: «communication»

  • Ethno-Cultural Competence of Foreign Language Teachers for General Education Institutions (On Example of the Republic of Sakha (Yakutia))

    Research Article
    Ethnic Culture No 4 (5)
    Author:
    Vera E. Neimokhova
    Work direction:
    History, Theory and Practice of Ethno-cultural Education
    Abstract:
    In the article, the author defines the concept of ethno-cultural competence of a teacher, his or her ability to organize a dialogue of original cultures. The purpose of the article is to study the concept of ethno-cultural competence of a foreign language teacher in the context of intercultural communication. Methods: consideration of the provisions of materialistic philosophy on the harmony of national, interethnic and universal and dialectical unity of form and content; analysis of the main provisions of the competence approach, theories and practices of personal development; review of philosophical, cultural, sociological, psychological and pedagogical provisions. The theoretical basis consists of the ideas of prospects for development and formation in the system of moral and ethical priorities, the ideas of socio-cultural modernization of education, multicultural education and upbringing, ethno-cultural education, and the theory of cultural dialogue. As a result of the analysis, the author concludes that the training and upbringing of a globally thinking citizen who knows the cultures and traditions of his or her people is achieved in the process of interaction of a foreign language teacher with representatives of various original cultures. According to the author, only in this case the teacher can improve his or her skills and develop competencies in the field of ethnic culture. The author sees a possible solution to the issue of developing the ethno-cultural competence of teachers in the creation of training sites and offers a number of pedagogical tutorials on the research topic. The key point is to train competent teachers who are able to arouse students' curiosity about their native ethnic culture and take into account the possibilities of interaction, mutual respect, and interpenetration of cultures.
    Keywords:
    intercultural communication, multicultural education, ethno-cultural competence, knowledge of a foreign language, ethno-pedagogical culture
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  • Features of Social and Communicative Development of Children Brought up in Different Age Groups of Pre-School Educational Institution

    Research Article
    Development of education No 4 (10)
    Author:
    Olga V. Bodenova
    Work direction:
    Theoretical and Applied Education Research
    Abstract:
    The article describes the results of studying the social and communicative development of preschool children, in particular – the features of interpersonal relationships of children brought up in different age groups of pre-school educational institutions. The studies aim is to identify the features of the sociometric structure of a group of different ages, motives and needs for communication, such communicative qualities as initiativity, selectivity, and stability of communication. Methods of research. The study was conducted in pre-school educational institutions in Petrozavodsk. To test the hypothesis, the following methods were used: sociometric method and the method of involved observation, quantitative and qualitative analysis. Discussion of results. Analysis of the results of the study showed that children in different age groups have specific features of social and communicative development, which may be the result of spontaneous socialization factors. Among the highlighted features there is an incomplete sociometric structure of the pre-school group of different ages, the dominance of pragmatic motivation for communication, the predominance of heterogeneous game groups by gender and age, rigid fixation of positions in communication, and strict normative regulation of interaction between children of different ages. It is concluded that the results obtained can be used to determine the directions of educational work of specialists, manage spontaneous factors of socialization in order to minimize their negative impact on the social development of children.
    Keywords:
    communication, socialization, different age group, social and communicative development, interpersonal relationship
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  • Problems and features of teaching information cycle disciplines to undergraduate students of economic specialties in modern conditions

    Book Chapter
    Modern challenges of education and psychology of personality formation
    Authors:
    Svetlana G. Pankrateva, Elena V. Rezak
    Work direction:
    Особенности педагогического процесса
    Abstract:
    The article deals with the problems and peculiarities of the elaboration and application of methodological tools for teaching disciplines of the information cycle for undergraduate students of economic specialties. The main goals, objectives, types and functions of lectures, practicals and seminars for university students and the methodology of teaching disciplines of the information cycle, which makes it possible to realize the goals and objectives are described. Examples of practicals and seminars using new educational technologies are presented.
    Keywords:
    information and communication technologies, methodology of teaching disciplines of the information cycle, traditional and new educational technologies, interactive techniques, bachelor's competencies, professional activities of students
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  • Развитие коммуникационных навыков и компьютерной грамотности личности средствами информационных технологий

    Proceeding
    Current trends in the development of education system
    Authors:
    Nadezhda N. Petrishcheva, Kamilia R. Gimaletdinova, Valerii G. Shubovich
    Work direction:
    Социальные процессы и образование
    Abstract:
    The article presented by us examines the main aspects of computer literacy, its types, the main problem of computer illiteracy of the population and the methodology for solving this problem. The article also proposed a program for mastering computer skills for people of pre-retirement and retirement age.
    Keywords:
    information technology, computer literacy, social environment, communication competencies
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  • Preservation and Development of National Languages and Cultures of the Indigenous Peoples of Russia as a Necessary Condition for Creating a Favorable Bilingual Educational Environment on the Territory of the Russian Federation

    Research Article
    Ethnic Culture No 3 (4)
    Author:
    Oksana V. Legostaeva
    Work direction:
    Problems of Ethnic Cultures Preservation
    Abstract:
    The article covers significance of cultural and educational events for development of the bilingual environment; gives definitions of the terms “bilingualism”, “bilingual educational environment” and “indigenous / small peoples”. The relevance of studying this issue is in changing approaches from 2017 in teaching national languages in bilingual and multilingual regions of the country, in changing the number of hours in teaching in native (national) languages in a secondary school, in taking into account the national-regional component in the education system of a multinational state. The subject of the research is rapidly disappearing ethnic groups and their languages according to the classification of languages of UNESCO. The article emphasizes the importance of preserving and promoting national languages and cultures for establishing intercultural dialogue and peaceful coexistence of ethnic groups in a multinational state. The purpose of the article is to identify and draw attention to the problem of disappearance of national languages and cultures through a set of measures in the field of culture, science, education. Research methods: study of literature on the research topic, analysis of educational programs and curricula, a comparative analysis method for describing the status of the languages. Results. In the study, we came to the conclusion that the availability of bilingual textbooks and teaching aids with assignments built on national-Russian bilingualism, the organization of various kinds of bilingual events and their popularization in the media will help to maintain a viable level of national languages and cultures of indigenous peoples in the Russian Federation.
    Keywords:
    cross-cultural communication, national culture, ethnos, national language, national-regional component, endangered languages, bilingual educational environment
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  • Formation of the Professional Communicative Personality in a Digital Environment

    Book Chapter
    Education and Pedagogy: Current Trends
    Author:
    Olga A. Burukina
    Work direction:
    Глава I. Теоретические аспекты образования
    Abstract:
    The chapter analyzes the needs of the modern labour market for highly qualified professionals with a highly developed professional communicative personality, and the possibility of forming the professional personality based on at least two communicative competencies developed on the basis of the native and foreign languages. Based on the study, the author has identified significant characteristics of the digital environment in relation to the goals of heterogeneous and autonomous learning, relevant for both distance and open learning, their positive impact on the effectiveness of the educational process and its results, coming to a conclusion of the importance of the digital environment for the gradual transformation of “pedagogy of teaching” into “pedagogy of opportunity” (R. Arnold, 1993). Based on the conducted analysis of previous definitions, the author offers and justifies her own definition of “professional personality” and sets out her own concept of the linguistic personality, which combines the concept of a linguistic personality developed by Yury Karaulov and the concept of a secondary linguistic personality developed by Irina Khaleyeva, as well as the hypothesis proposed by Lyubov Yarotskaya. The work emphasizes the importance of introducing ICTs and hypermedia into foreign language teaching programmes for an effective formation of communicative competencies and the importance of the hypertext environment as a whole for solving urgent educational problems in the new educational paradigm.
    Keywords:
    communication skills, digital environment, professional personality, hypertext communication, teaching of native and foreign languages, professional communicative personality
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  • The Role of Mentoring in the Teaching Practice Period

    Book Chapter
    Education and Pedagogy: Current Trends
    Author:
    Tat'iana M. Trifonova
    Work direction:
    Глава II. Современные образовательные практики
    Abstract:
    The need for a system of high-quality mentoring during students’ teaching practice, which takes place on the basis of educational institutions is substantiated. The views of various researchers on the concept of mentoring, as well as on the personality qualities that a teacher-mentor should have, are summarized. The experience of organizing teaching practice for the period 2018–2020 is analyzed. On the example of real situations, negative moments in the work of both teacher-mentor and the staff and administration of educational institutions were identified.
    Keywords:
    student, communication, lesson, educational institutions, innovative technologies, mentor, mentoring, teaching practice, modern teacher
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  • Information and Communication Technologies in Modern Education: Basic Concepts

    Research Article
    Development of education No 3 (9)
    Authors:
    Natalia A. Grinchenko, Timofej S. Kolodnij
    Work direction:
    Theoretical and Applied Education Research
    Abstract:
    The authors outline that the main trend in modern education, both in Russia and in the world as a whole, is the digitalization and informatization of the educational process. This leads to disagreements in understanding the potential of this phenomenon, as the main factor, affecting the comprehensive and systematic development and self-development of a modern student’s personality. In turn, this is due to the diverse interpretations of the terms, included in this area of the knowledge, by other sciences without taking into account the specifics of the educational process, which prompted the authors to undertake the study. The purpose of the article is to review the basic concepts, related to the informatization of modern education in Russia, as well as to describe the trends in the use of information and communication technologies in the educational process, their role in the formation of the information and educational environment of an educational institution. Methods. The main research method is the analysis of literary sources and regulations, related to the field of information technologies application in education, on the basis of which the authors consider and generalize different concepts. Results. Based on the results of the study, conclusions are drawn about the importance of information and communication technologies and the information and educational environment as the main factors in the modernization of the educational process. However, the importance of combining the traditional teaching methods with methods, based on the use of innovative technologies without a fundamental change in the educational paradigm was emphasized.
    Keywords:
    information and communication technologies, ICT, information, digital technologies, information and educational environment
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  • The Use of Information and Communication Technologies in Teaching Economics to Students in Basic School

    Research Article
    Development of education No 3 (9)
    Author:
    Timofey A. Vasilenko
    Work direction:
    Education System in Russia
    Abstract:
    The author of the article outlines that the problem of teaching methods is one of the most important in pedagogical science and practice of school teaching, since teaching methods are the main tools with which a tutor teaches the basics of science to students, develops their cognitive abilities, ensures personal development and forms a scientific worldview. The article formulates the role of information and communication technologies (ICT) in the educational process. The pedagogical experiment of using ICT in teaching economics to primary school children is described. The purpose of the research is to form economic knowledge in primary school children using information and communication technologies. Method of research. The following methods were used in the study: comparison, analysis, observation and experiment. The experiment was conducted among 24 schoolchildren who were divided into a control and experimental group. A variety of ICTs were used: an interactive whiteboard, reference and multimedia Internet resources, social networks, various messengers, presentations made in the Microsoft Power Point program, as well as using the Prezi service. Research result. In the control group, the average level of economic knowledge increased by more than 40%. The number of schoolchildren with an average and high level of economic knowledge in the experimental group increased by 3 and 2.5 times. Conclusions are made about the possibility of using ICT in teaching economics to school children.
    Keywords:
    information and communication technologies, education, teaching economics, basic school, pedagogical experiment
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  • Functional and Language Features of Nicknames of German-Speaking Users of Humorous Internet Sites

    Research Article
    Development of education No 3 (9)
    Author:
    Elena V. Zakharova
    Work direction:
    Practice
    Abstract:
    The author of the article outlines that nicknames represent a relatively new linguistic phenomenon in virtual communication, which has been the subject of many contemporary studies. However, some aspects of this phenomenon, as well as the spheres of the Internet in which nicknames function, remain insufficiently explored. The aim of the work is to solve the question whether nicknames of users of entertainment sites have special structural, semantic and functional features that distinguish them from users of other resources. To solve the above-mentioned question an attempt to identify and describe the features of nicknames of only one specific area – German-language humorous websites has been made by the author of the article. Methods. In the course of the research, the following methods were applied: structural analysis, statistical method, descriptive method, observation, comparison, generalization, systematization and interpretation, as well as the method of quantitative experimental data processing. Results of the research. In the course of the research more than 200 nicknames were collected and analyzed according to various criteria: by their language affiliation, by structural and semantic methods of their creation, by age and gender of the users. The author supposes that nicknames should be considered in the context of the particular Internet resources, as the discursive specificity of sites determines, first of all, the semantic feature of nicknames. It is emphasized that the main function of humorous websites is humor and entertainment, so the dominant motives for creating nicknames will be laughter and principled lightness. The author also pays special attention to the fact that unlike other types of nicknames, humorous virtual names are not intended to arouse interest and sympathy, but perform primarily identifying and pragmatic functions.
    Keywords:
    internet communication, nicknames, humorous discourse
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  • Priorities for designing digital school education in the modern social situation

    Proceeding
    Pedagogy, Psychology, Society
    Author:
    Elena E. Kapkova
    Work direction:
    Общая педагогика, история педагогики и образования
    Abstract:
    The article considers the relevance and relevance of designing digital education in schools, taking into account the positive trends and risks of the impact of the current social situation on the education and development of students. The main priorities and directions in the activity of the teaching staff when updating the educational environment of the school in the era of digital technologies are revealed. The results of experimental work in solving the tasks of the Federal project "Grandchildren of Tsiolkovsky", within the framework of the national program "Digital economy", are presented and characterized.
    Keywords:
    information and communication technologies, digital school education, design of digitization of the school environment, socialization of students in the digital age, digital literacy of teachers, digital competence of schoolchildren
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  • The social aspect of the use of remote technologies in the elementary school

    Proceeding
    Pedagogical and sociological aspects of education
    Author:
    Natalia N. Barzhanova
    Work direction:
    Тенденции развития цифрового образования
    Abstract:
    The socio-educational problems of the organization of primary education in modern conditions are characterized. The main approaches to the substantive and methodological support of distance learning at school are disclosed to support students and their parents at a critical moment in the life of society. The experience of teachers who have mobilized and successfully adapted the resources of electronic learning platforms, digital and computer mechanisms and technologies for the development of educational competencies, social and personal experience of primary school students is described.
    Keywords:
    information and communication technologies, distance learning, primary education, socialization of students in the digital age, online platforms, computer tools, organizational and methodological assistance to the development of competencies of primary school st
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  • Rol' dialogovogo obucheniia v protsesse realizatsii kompetentsii v ramkakh prepodavaniia distsipliny "Delovaia kommunikatsiia" v tekhnicheskom vuze

    Book Chapter
    Education and science: current trends
    Author:
    Yana S. Kosyakova
    Work direction:
    Глава 1. Теоретические аспекты образования
    Abstract:
    The article deals with the problem of the effectiveness of dialog forms application as a method of interactive learning in the process of organizing students’ educational activities in the educational competencies formation. In the course of the research, the scientific concepts of the dialogue approach to the process of planning a lecture and practical course on business communication were reinterpreted. Various forms of dialogue skills training organization in teaching business communication are proposed.
    Keywords:
    competence, business communication, dialogue, interactive methods, dialogue skills training, personality-oriented approach, technological types of dialogue
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  • Cross-Cultural Communication Issues of Educating Bicultural Students

    Proceeding
    Pedagogy, Psychology, Society: Current Trends
    Authors:
    Valeriia P. Osadchaia, Olga L. Ivanova, Elizaveta I. Getman
    Work direction:
    Теория и методика профессионального образования
    Abstract:
    The article is devoted to the importance of incorporating of a foreign culture learning, acquiring cross-cultural communication and cultural awareness skills in a foreign language teaching. The authors point out that teaching culture in foreign language teaching context should include cultural knowledge, cultural values, cultural skills and behavior. The author also emphasize that attitudes to teaching culture in the process of foreign language teaching involve, on the one side, considering teaching culture as teaching the fifth language skill along with speaking, listening, reading and writing, implying teaching cultural sensitivity and cultural awareness or the behavior in certain cultural situations, and on the other side, regarding language as social practice being defined by culture in which culture becomes the core of language teaching with cultural awareness viewed as enabling language proficiency. Cultural awareness is the foundation of communication; it helps to understand cultural values, beliefs, and perceptions of the other culture. Training of both bilingual and bicultural students at higher educational institutions is of primary significance. Intercultural awareness presumes a number of skills, improving students’ native culture and other cultures’ awareness and understanding. The authors come to the conclusion that intercultural awareness skills imply overcoming misinterpretations and accepting differences.
    Keywords:
    cross-cultural communication, intercultural competence, cultural awareness, verbal and body language, bilingual and bicultural students, global graduates
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  • Teaching the Russian Language as a Native at Elementary School: Problems and Ways of Their Solution

    Research Article
    Ethnic Culture No 2 (3)
    Author:
    Natalya Y. Yashina
    Work direction:
    Ethno-Cultural and Socio-Cultural Problems of Education
    Abstract:
    The relevance of studying the Russian language as a mother tongue for the formation of national identity, spiritual and moral values, and communication and speech skills in younger schoolchildren is reviewed in the article. The purpose of the article is to identify ways to overcome the problems of a substantive and methodical nature in teaching of the new subject “Native Russian Language” by primary school teachers. Methods. Methods of analyzing the content of the basic course of the Russian language, a generalization of pedagogical practice and research activities of the Primary Education Department of SBEI of SVE “Nizhny Novgorod Institute of the Education Development” on the problem of the formation of communication and speech skills in primary schoolchildren and the development of communicative competence of a teacher, allowed identifying priority tasks, substantive blocks, practice-oriented and regional orientation of the program of the subject. Results. As a result of the study, the feasibility of the national and cultural and regional nature of the content and effective technological methods are highlighted. It is concluded that taking into account the specifics of the program, correctly selected by teachers relevant and appropriate content of educational material that meet the needs of younger schoolchildren, as well as effective teaching methods and tasks, contributes to solving problems, awareness of the national identity of the Russian language, cultural traditions and spiritual values of their people by students, and preserving the linguistic diversity of our country.
    Keywords:
    spiritual values, people, culture, traditions, native language, national identity, communication and speech skills
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  • Classification and Features of Banking Services Strategies Promotion

    Book Chapter
    Culture. Science. Education: Current Issues
    Authors:
    Ekaterina V. Pisareva, Elena I. Shevchenko
    Work direction:
    Глава 2. Наука
    Abstract:
    In order to retain loyal customers and attract prospective ones, commercial banks need to effectively build a corporate strategy that is aimed at studying customers’ needs. The main channels for promoting the services of a commercial bank are described. The authors of the article come to the conclusion that in conditions of increasing competition, credit organizations are moving away from traditional methods of customer service and increasingly resorting to the use of new remote sales channels.
    Keywords:
    strategy, marketing, bank strategy, commercial bank, banking services promotion, communication strategy
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  • Metodologicheskie aspekty poznavatel'noi deiatel'nosti sledovatelia

    Book Chapter
    Culture. Science. Education: modern trends
    Authors:
    Ruslan R. Valiulin, Ekaterina V. Valiulina
    Work direction:
    Глава 2. Наука
    Abstract:
    The work examines the methodological aspects of the cognitive activity of the investigator: the subject and object of activity are characterized, the requirements for the psychological qualities of the investigator are determined. The structure of the investigator's activity in the investigation of a crime is presented. The authors conclude that the investigator's work is a complex, intense psychological activity. The success of the investigator's professional communication is ensured by his ability to take all psychological factors into account and use them to solve the task that he is faced with.
    Keywords:
    psychology, crime, communication, investigator, legal decision
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  • Potential of Internet Resources in Foreign Language Education

    Research Article
    Development of education No 1 (7)
    Author:
    Natalia A. Grinchenko
    Work direction:
    Theoretical and Applied Education Research
    Abstract:
    The article is devoted to foreign language education which is more effective if a student becomes the subject of his own learning process. Modern information and communication technologies (ICT) contain an enormous potential for increasing the share of independent work in the educational process. ICT is everything that helps and allows you to collect, process, store and transmit information in an electronic form. Today, the traditional carrier of the electronic information is increasingly being superseded by cloud services, allowing you to create a virtual workspace. The purpose of the research is to study the educational potential of the modern Internet space, review the main educational online resources on the Internet in English, which can be used, both for teaching and self-learning a foreign language. In the process of the research, both empirical research methods (studying various sources of information, including the Internet, observation, interviews) and theoretical ones (analysis, synthesis, classification of the information received, the descriptive method) were used. The result of our study is a review of the main online services that can be used in a foreign language education. Digital tools for the formation of language skills (lexical, grammatical, pronunciation) and the development of speech skills in all types of speech activity (listening, speaking, reading, writing) are considered. It is concluded that in the modern Internet space there are huge educational resources in English for teachers and students that allow them to promote foreign language education. These resources are an important tool in the educational process and allow you to increase the level of students’ independence.
    Keywords:
    Internet resources, language skills, information and communication technologies (ICT), digital tools, types of speech activity, teaching and self-learning a foreign language
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  • INTERCULTURAL COMMUNICATIONS AS A SCIENTIFIC AND PROFESSIONAL PHENOMENON

    Article in Collection
    Development education system: theory, methodology, experience
    Author:
    Svetlana N. Zhdanova
    Work direction:
    Педагог – ключевая фигура создания условий развития успешного ребенка
    Abstract:
    In the course of a theoretical analysis, the concepts of “communication” and “intercultural communication” are clarified, the relevance of intercultural professional and scientific - pedagogical communications in an information society, expanding the scale of intercultural interaction of teachers, is revealed. The necessity of the development of intercultural communicative competence of the teacher as a result of the development of intercultural communications in professional - pedagogical activity is substantiated.
    Keywords:
    intercultural communication, communication, intercultural professional and pedagogical communication, intercultural communicative competence of the teacher
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  • Dialogue in the Cognitive Process: History and Modernity

    Research Article
    Development of education No 4 (6)
    Authors:
    Vadim V. Podgornov, Yuliya A. Makarova, Lyudmila A. Belova, Elena A. Shamrova
    Work direction:
    Theoretical and applied education research
    Abstract:
    The article deals with the concept of dialogue as a method of traditional cognition and a consistent semiotic instrumental expression of human culture, which explores the systems and ways of social communication in the society. The article focuses on dialogue as a special form of a cognitive process and mediation, having its distinct features, analyzed when the individual is included in many systems of sociocultural interaction at the level of functional integrity. Along with comparative and descriptive approaches, analytic and dialectic methods have been used. The significance of two historical stages of dialogue development as a method of cognition has been analyzed, as well as their distinguishing characteristics and comparative relationship. The method belongs to a group of ritual methods organically related to the art of human self-change as a person. Each of these stages bears its own specific features related to the human genesis, ethics, communication and the metaphysical world. It can be concluded that in the contemporary world, dialogue fully reflects the peculiarities of communication of presence, as well as the value principles of social perception of time and space in the context of the symbolic model of mediareality, which in turn is changing the typology, interests and character of the modern subject. The prospects for development of the phenomenon are also related to the semiotic ideas about the nature of a human, their conceptual apparatus and functional load in the symbolic organization of mental activity as such. Being under the control of consciousness of communicative strategies implies a controlling role of the worldview in relation to them.
    Keywords:
    reflection, culture, dialogue, communication, method of cognition, dialectics, instrumentality, ritual methods, the art of dialogue, cultural dialogue, mediareality, self-knowledge, metaphysical world of personality
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  • Ecology of the cognitive-educational space of the digital age

    Research Article
    Development of education No 3 (5)
    Author:
    Ekaterina V. Petrova
    Work direction:
    Theoretical and applied education research
    Abstract:
    The article is devoted to the ecology of cognitive-educational space of the digital age. The author points out that the need to obtain information from the outside world is one of the biological needs of man. The information environment is becoming the main habitat of modern man, spreading to all areas, including the educational one. The author wonders how digital educational technologies influence the formation of critical thinking, mental performance, the ability to be at ease with a lot of information and choose the right one from it? The author comes to the conclusion emphasizing that providing new opportunities for mastering knowledge, information society technologies often have a negative impact on the formation of consciousness and thinking of the younger generation and at the same time the impact of digital technology can lead to a change in the «cognitive portrait» of mankind, stimulating the development of emotional intelligence.
    Keywords:
    information and communication technologies, education, emotional intelligence, information environment, digital age, information society, information ecology, surrounding environment
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  • Electronic informational educational environment of Shadrinsk State Pedagogical University

    Research Article
    Development of education No 3 (5)
    Authors:
    Oksana A. Kirillova, Vera E. Evdokimova
    Work direction:
    Education system in Russia
    Abstract:
    This article considers modern education related to the use of information and communication technologies. The electronic information educational environment of FSBEI of HE «Shadrinsk State Pedagogical University» is considered and the comparative characteristic with the known Moodle platform is given. Highlighted the problems faced by the University when working with EIOS, as well as its advantages.
    Keywords:
    information and communication technologies, Internet, information educational environment, electronic educational environment, authorization
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  • The role of stereotypes in cross-cultural communication

    Proceeding
    Patriotism as a factor of social-economic development of Russia
    Author:
    Vasilisa D. Shutova
    Work direction:
    Межкультурный и межэтнический диалог
    Abstract:
    The article reveals main features of stereotypes in different cultures. Also, the article deals with the issue of cross-cultural communication using a foreign language.
    Keywords:
    culture, communication, stereotype
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  • Internet marketing as a basis for increasing demand for products and services of cultural institutions

    Proceeding
    Topical issues of law, economic and management
    Authors:
    Elena N. Lvova, Lkhagvazhav Gansukh
    Work direction:
    Менеджмент и маркетинг
    Abstract:
    The article analyzes use of the potential internet technologies in marketing communications of organizations and cultural institutions museum-type to increase the demand for cultural products and develop new technologies of interaction with the youth audience. Internet marketing is considered, on one side, as a condition of actualization cultural heritage and preservation of value attitude to it, and from other side – as a condition of competitiveness cultural institutions on the basis of their reflection in the "digital environment". The article presents information on the use of museum podcasts as well as sociological data showing the impact of marketing on museum attendance.
    Keywords:
    Keywords: Internet communications, marketing, culture management, Museum product, media resources
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  • Izmenenie organizatsionnykh form uchebnogo protsessa vuza s vnedreniem IKT

    Book Chapter
    Education and science: current trends
    Author:
    Irina A. Ledovskikh
    Work direction:
    Парадигмы современного образования
    Abstract:
    The analysis of legal documents regulating the use of organizational forms in the educational process of the university is carried out. The experience of both Russian and foreign universities in the use of organizational forms of the educational process is analyzed; it considers the potential of ICT in the context of the educational process of the university, the factors influencing the process of introducing ICT into the practice of the university, the impact of ICT on the content of subjects Presents the possibilities of changing organizational forms, taking into account the use of ICT tools; The potential of using information and communication technologies in the educational process is formulated; the conditions that ensure the use of ICT in the educational process of the university are considered.
    Keywords:
    information and communication technologies, higher education, education, educational process, competence approach, competence, educational standard, organizational forms
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