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List of publications on a keyword: «small enterprise»

  • Some features of strategic development algorithm for a small enterprise (on the example of Aton LLC)

    Book Chapter
    Development of the Russian socio-economic system: challenges and prospects
    Author:
    Vladimir N. Kruglov
    Work direction:
    Глава 13
    Abstract:
    The chapter notes that in modern conditions, small business, despite macroeconomic instability, remains a crucial element of the regional economy, creating jobs and entrepreneurial potential. Using the example of Kaluga-based Aton LLC – a leading construction fastener supplier with a 45% market share – the author demonstrates how a well-structured organizational and economic policy enables an enterprise not only to maintain stability during a crisis but also to build a long-term development strategy. The study examines marketing strategy (product range policy, brand management, pricing, sales), financial performance amid currency volatility and inflation, and the competitive environment. Key success factors (diversified product range, direct dealer supplies, quality service) and major risks (currency dependence, high buyer power of retail chains) are identified. The BCG matrix is used to determine promising and unprofitable brands. The research employed systemic, comprehensive, process-based, and situational types of analysis, as well as a multifactorial approach to assessing the enterprise's key positions. It is concluded that Aton LLC maintains its leading position with a stable financial standing.
    Keywords:
    assortment, personnel policy, product competitiveness, development strategy, small enterprise, specification, work quality, financial management, growth indicators, and forecasting
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  • Development of a cluster of small and medium-sized enterprises in the competitive environment of the region (on the example of the Sverdlovsk region)

    Book Chapter
    Principles of building a new ecosystem: Economic, legal and social aspects
    Authors:
    Aleksandr V. Kurdiumov, Natalia S. Gromova
    Work direction:
    Глава 3
    Abstract:
    In the present study, the authors devoted their attention to the development of theoretical and methodological foundations for the formation of a cluster of small and medium-sized businesses in a competitive environment at the regional level. The object of the study is small and medium-sized businesses in the competitive environment of the region (on the example of the Sverdlovsk region). The subject is the circle of public relations related to the formation of a strategy for the development of small and medium-sized businesses in the competitive environment of the region. The authors solved the problems of revealing the essence of small and medium-sized businesses, as well as its role in the national economy. Approaches to assessing the effectiveness of support for small and medium-sized businesses are considered. An analysis of the current state of small and medium-sized businesses in Russia in general and in the Sverdlovsk region in particular was carried out. Measures aimed at the development of small and medium-sized businesses at the regional level were proposed, as well as an assessment was given to them.
    Keywords:
    threats, cluster, small enterprise, medium-sized enterprise, Sverdlovsk region, government support, calls
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