Principles of building a new ecosystem: Economic, legal and social aspects
- Authors:
- Valentina V. Ponikarovskaia, Marina A. Paniushkina
- Work direction:
- Глава 12
- Abstract:
- Based on the theoretical analysis of bibliographic sources, the main content of the concept of "banking ecosystem" is determined, the main tasks of its creation, distinctive features, functions of the ecosystem of the banking sector are considered, special attention is paid to the algorithm of creation and aspects of state regulation of the digital ecosystem of the bank. Examples of domestic banks developing their own ecosystems are given, and services are offered to enhance the functionality of Sberbank's mobile application. The prospects for the development of banking ecosystems in Russia are formulated.
- Keywords:
- technological innovations, product innovations, banking ecosystem, customer experience, customer profile, virtual interaction environment
Principles of building a new ecosystem: Economic, legal and social aspects