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List of publications on a keyword: «электронные платформы»

  • Problems and prospects of legal systems development

    Proceeding
    Innovative approaches to management in economic, technical and legal systems
    Authors:
    Marina A. Kuznetsova, Darina A. Syrbu
    Work direction:
    Развитие правовых систем
    Abstract:
    The article is devoted to the analysis of the development of legal systems from the point of view of both history and modernity. The author considers the dynamics of development of legal systems, modern trends, principles of action, as well as the problems faced by the modern legal system since its inception. This article focusses on the challenges faced by the modern legal system and possible solutions.
    Keywords:
    corruption, digital state, public relations, legal system, legal families, globalisation, electronic platforms, legal principles, source of law, judicial precedent
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  • Marketing Strategies of Chinese Enterprises in the Media Environment

    Proceeding
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Author:
    Yiyang Wang
    Work direction:
    Общие вопросы экономических наук
    Abstract:
    The article explores the key marketing strategies used by Chinese enterprises for successful expansion in the global market. The main focus of the article is on the development of effective marketing strategies that correspond to the media environment of the target markets. Strategies such as the use of digital platforms as means of communication and promotion, the integration of traditional and digital media channels, the creation of content marketing campaigns, the use of influencer marketing and the adaptation of marketing campaigns to local characteristics are considered.
    Keywords:
    localization, Social media, digital platforms, traditional media, marketing strategies, Chinese enterprises, content marketing, influencer marketing, global expansion
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