Vectors of socio-economic development in Russia. Modern challenges and opportunities
- Author:
- Nataliia A. Sal'nikova
- Work direction:
- Глава 5
- Abstract:
- Attracting customers via the Internet is an important component of modern business. Website promotion is an effective way to attract customers, but it is challenging and requires significant time and experience. The system under development is designed to reduce the time and financial costs of collecting and analyzing information necessary for search engine promotion. An increase in efficiency is achieved through more complete data analysis, and cost reduction – by saving on the commission of automated promotion systems.
Website promotion through search engines is a very effective method to attract attention to a service or a product. This is a marketing ploy, thanks to which the Internet project becomes profitable and its traffic increases significantly.
- Keywords:
- marketing, big data analysis, interface, intelligent systems, web resource promotion services, automated systems, search engines, search engine promotion technologies, page tags, domain, link, search algorithms