List of publications on a keyword: «экологическая траектория развития гостиничного бизнеса»
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Research on the application of event management in the hospitality industry with an ecological development trajectory
Book Chapter
Vectors of socio-economic development in Russia. Modern challenges and opportunities- Author:
- Liubov V. Barilo
- Work direction:
- Глава 8
- Abstract:
- The chapter is devoted to the study of adaptive capabilities and the development of suggestions on the application of event management at the sites of hotel enterprises with the concept of environmental orientation in their activities, to expand the list of services and improve efficiency. The relevance of this topic lies in the fact that event management is actively developing and over time this line of business is gaining popularity among residents of large cities and corporate entities; various concepts of holding these events are especially popular. The features of this activity, advantages are considered, and the effectiveness of its use in the hotel industry is demonstrated in this chapter. It is analyzed and revealed in the chapter that under the current conditions, the presentation of event services in hotels with an ecological trajectory can be organized in two directions: the hotel administration can invite an independent event agency or train its own event manager who will organize events taking into account the presentation of the ecological concept of the hotel development.
- Keywords:
- hotel business, features of targeted events in hotels, event management, ecological trajectory of hotel business development