En
Register Log in

List of publications on a keyword: «маркетинговые активы»

  • Reputation management as a marketing asset of the university.

    Proceeding
    Socio-Pedagogical Issues of Education and Upbringing
    Author:
    Valeriia V. Kamennova
    Work direction:
    Содержание и технологии профессионального образования
    Abstract:
    The reputation of the university is a key marketing asset that can attract talented teachers and students, improve the quality of education and research, and also lead to an increase in financial resources. Managing this indicator should become a priority for all managers who strive to achieve high results and maintain leadership in the global educational environment. The article discusses the concepts and the main factors affecting the reputation of the university. The ways to improve the reputation of the university are presented.
    Keywords:
    concept, efficiency, factors, reputation, ways to improve the image of the university, marketing assets, PR communications, highly qualified personnel, evaluation of activities
    Go