List of publications on a keyword: «национальный культурный код товаров и услуг»
Methodology for the Formation of Foreign-Language Intercultural Professional Competence Among Students of a Non-linguistic University in the Direction of “Advertising and Public Relations”Book ChapterPedagogy and Psychology of Modern Education
- Elena G. Liakhova
- Work direction:
- Глава 3
- Teaching a foreign language of a specialty in the bachelor's system is becoming more and more practice-oriented. The purpose of the study is to develop and scientifically substantiate a methodology for teaching a foreign language with elements of professionalization on the basis of identifying and comparing the national Russian culture code of goods and services and the national code of goods and services of the foreign language culture of the country of the foreign language being studied. The results of the conducted pedagogical experiment allow us to conclude that it is possible to increase the effectiveness of teaching students in the sphere of advertising and public relations by including the presented methodology in the curriculum for the discipline «Professional communication in English», as well as, when teaching other languages in the systems of bachelor's and master's degrees.
- professional and intercultural competence, national culture code of goods and services, identification of the national code of goods and services of a foreign language culture