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List of publications on a keyword: «анализ больших данных»

  • Development of an automated system for analyzing search indicators

    Book Chapter
    Vectors of socio-economic development in Russia. Modern challenges and opportunities
    Author:
    Nataliia A. Sal'nikova
    Work direction:
    Глава 5
    Abstract:
    Attracting customers via the Internet is an important component of modern business. Website promotion is an effective way to attract customers, but it is challenging and requires significant time and experience. The system under development is designed to reduce the time and financial costs of collecting and analyzing information necessary for search engine promotion. An increase in efficiency is achieved through more complete data analysis, and cost reduction – by saving on the commission of automated promotion systems. Website promotion through search engines is a very effective method to attract attention to a service or a product. This is a marketing ploy, thanks to which the Internet project becomes profitable and its traffic increases significantly.
    Keywords:
    marketing, big data analysis, interface, intelligent systems, web resource promotion services, automated systems, search engines, search engine promotion technologies, page tags, domain, link, search algorithms
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  • Development of Management Tools in Government Structures Based on Big Data Analysis

    Proceeding
    Development and dissemenation of best practices in the field of digital skills development in an educational organization
    Authors:
    Arai B. Zhanys, Erkegali Abdirali, Gul'zhan Musaif
    Work direction:
    Формирование понимания значимости развития цифровых навыков и развития цифровых образовательных технологий
    Abstract:
    The article presents the results of studies on the creation of managerial tools for further use in public sphere. The main idea of a work is to create a transparent system of calculation of funds allocated by the state treasury for needy persons, as state assistance. Implementation of the project includes general study of properties and subtleties of working with big data, knowledge of mathematical logic, algebra and number theory, availability of programming skills. The Python was chosen as the programming language, as it includes a large number of libraries for comfortable work with data, and is visible in use. It should be noted that today the number of families with many children throughout the territory of the Republic of Kazakhstan is 340,377 thousand families, the number of families with a small income of about 391thousand pieces, the number of single parents receiving state benefits aspires to 125 thousand people. The existence of such an acute issue in the area of assistance to those in need encouraged the State to allocate funds to close the problem. The software platform studied in this article serves for visual information of citizens.
    Keywords:
    development of software platform, software code, formula for calculation, big data analysis, management tool, input/output menu, Python libraries, state statistics, tax incentives and benefits, Laws of the Republic of Kazakhstan, targeted social assistance, subsistence minimum, reference function
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