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List of publications on a keyword: «publications»

  • The role of information flow in shaping the "consumer society"

    Proceeding
    Socio-Economic Processes of Modern Society
    Author:
    Andrei G. Pishchaev
    Work direction:
    Социально-экономические условия жизнедеятельности населения
    Abstract:
    Currently, the social, economic, and moral problems of the "consumer society" are increasingly being explored. The article discusses the postulate that the economic behavior of modern society is greatly facilitated by the mass media, which were originally created to form an idea of "correct behavior", about fashion, about cultural preferences, and for some time now the media have begun to guide the "economic behavior" of an individual. By analyzing the content of the leading media, the paper proves that the development of industrial production required the dissemination of information about goods; corporate communication projects appeared in mass media, and in the last half century all publications have been advertising goods and services; it was the media that made the process of purchasing goods as convenient as possible, which proves the close connection between mass communication and the emergence of a "consumer society".
    Keywords:
    information technologies, Digitalization, value system, e-commerce, manipulation, advertising technologies, business publications, consumer culture, RBC, Vedomosti
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  • Comparative Analysis of the Structure of L'officiel Paris and L'officiel Russia Magazines

    Proceeding
    Technopark of universal pedagogical competencies
    Author:
    N V. Dardalevich
    Work direction:
    Филология в системе образования
    Abstract:
    The article presents a comparative analysis of the materials of L'Officiel Paris and L'Officiel Russia magazines. The paper considers the structure and style of presentation of materials, peculiarities of visual design and stylistic techniques used by magazines to attract readers. The results of the study provide a unique perspective on the differences and similarities in the approach to content creation in L'Officiel Paris and L'Officiel Russia magazines, helping to better understand the peculiarities of each publication.
    Keywords:
    glossy publications, fashion magazines, Marie L'Officiel Paris, L'Officiel Russia, magazine structure, international journalism
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