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  4. Ethnic myth-making in cyberspace as a factor of re...

Ethnic myth-making in cyberspace as a factor of representation of Chuvash ethnicity

Research Article
EDN: FPUGJQ DOI: 10.31483/r-112676
Open Access
International academic journal «Ethnic Culture». Volume 6
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Published in:
International academic journal «Ethnic Culture». Volume 6
Author:
Aleksey S. Rogovoy 1
Work direction:
Ethnography, Ethnology and Anthropology
Pages:
39-44
Received: 28 July 2024 / Accepted: 28 August 2024 / Published: 17 September 2024

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Article accesses:
495
Published in:
doaj РИНЦ
1 Samara State University of Social Sciences and Education
For citation:
Rogovoy A. S. (2024). Ethnic myth-making in cyberspace as a factor of representation of Chuvash ethnicity. Ethnic Culture, 6(3), 39-44. EDN: FPUGJQ. https://doi.org/10.31483/r-112676
UDC 291.13(=470.344):004

Abstract

The article is devoted to the study of Chuvash ethnic myth-making in cyberspace. The aim of the work is to determine its role as one of the factors of ethnicity representation. The study is based on the analysis of the relevant content presented on popular web platforms and social networks YouTube, Rutube, Zen, VKontakte, Odnoklassniki. The study identifies a certain section of content offered by search algorithms as the most viewed and included in thematic collections and playlists. The author examines the myth-making components of the Internet space, characterizes formats and plots, identifies their authors, and studies the audience's reaction to the content. Data analysis showed that ethnic myth-making has a positive effect on the representation of the Chuvash culture. Despite some inaccuracies in the information, such material generally evokes positive emotions in users. Information in video and text format is published on popular Russian platforms, making ethno-myth-creating content accessible to a wide audience. The myths created by the authors reflect their desire to show the antiquity and significance of the Chuvash people, which helps the Chuvash people to understand their identity, place and role in the world. Ethno-myth-creating content on the Internet increases interest in the Chuvash culture, promoting its popularization and representation.

Funding Agency

Grant Number
РНФ № 23-28-00018
The research was carried out at the expense of a grant from the Russian Science Foundation No. 23-28-00018, https://rscf.ru/project/23-28-00018

References

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