Adaptatsiia strategii riteilerov pri vykhode na zarubezhnye rynki
Proceeding
- Published in:
- All-Russian Scientific Conference «Socio-Economic Processes of Modern Society»
- Author:
- Daria K. Popenkova 1
- Work direction:
- Современные тенденции развития мирового сообщества
- Pages:
- 21-24
- Received: 11 September 2023
- Rating:
- Article accesses:
- 644
- Published in:
- РИНЦ
- APA
For citation:
Popenkova D. K. (2023). Adaptatsiia strategii riteilerov pri vykhode na zarubezhnye rynki. Socio-Economic Processes of Modern Society, 21-24. Чебоксары: PH "Sreda".
Abstract
Статья посвящена исследованию необходимости проведения адаптационной стратегии торговой сети при выходе на рынки разных стран. Рассмотрен пример крупной торговой сети IKEA, приведена авторская методологическая основа адаптации ритейлеров к вызовам на рынках разных стран.
References
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- 2. Jackson P. (2004.) Local consumption cultures in a globalizing world // Transactions of the Institute of British Geographers, 29, (2), 165–178. DOI 10.1111/j.0020-2754.2004.00123.x. EDN FPCWTV
- 3. Burt S. et al. (2021). The changing marketing orientation within the business model of an international retailer-IKEA in China over 10 years // The International Review of Retail, Distribution and Consumer Research, 31, (2), 229–255.
- 4. Bianchi C.C., & Arnold S.J. (2004). An institutional perspective on retail internationalization success: Home Depot in Chile // The International Review of Retail, Distribution and Consumer Research, 14, (2), 149–169.
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